Abstract
PurposeThis article seeks to examine the use of radio frequency identification (RFID) technology in commercial applications and to discuss whether regulation is needed to balance commercial economic interests versus consumer privacy and libertarian concerns.Design/methodology/approachThis paper covers discussions and comparative studies of others' work and thinking.FindingsRFID technology provides enormous economic benefits for both business and consumers, while simultaneously potentially constituting one of the most invasive surveillance technologies threatening consumer privacy.Practical implicationsThe use of RFID technology has profound consumer privacy, civil liberty and security implications.Originality/valueRFID technology is at an embryonic stage. Like many new technologies, it poses both potential benefit and harm to society. The article recommends that legislation is needed to tip the balance enough to provide adequate privacy protection without unduly harming economic efficiency.
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