Abstract
In the study, we are developing our own proposed variants on how to improve marketing activities for the Rezekne city Theatre studio "Joriks”. The audience has not been attracted to the Rezekne Theatre-studio "Joriks because of the lack of effective work with the elements of the marketing complex. This means that there should be developed concrete actions that would improve the performance of the theatre in Rezekne. The aim of the research is to study the activity of the marketing complex in Rezekne Theatre - studio "Joriks" and to determine development opportunities. The research studies theoretical aspects of marketing and art marketing; as well as researched and analyzed the elements of the marketing complex of Rezekne Theatre - studio "Joriks. There are established improvements in the marketing activities of the Rezekne Theatre - studio "Joriks. Methods used in the research: logical - constructive method, descriptive method, the method of comparison, the method of sociological research (interview and survey).
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