Abstract
Ahead of his time, Pepeu Gomes sang about the complexity of gender in the 1980s, and in one of his songs, he claimed that being a feminine man causes no harm to his inner masculine side. Interested in this condition of masculinity, we will seek in this work to bring an analysis of Gentlemen's Quarterly (GQ) magazine and its edition with the actor Reynaldo Gianecchini. We want to understand how GQ builds a narrative link about the life of the celebrity and explores its possible gender fluidity, but which nevertheless reinforces the fundamental ideals of virility. In view of this, and from a Foucauldian methodological perspective on the discourses, we will observe the magazine's narratives that build values that end up reinforcing the importance of saying that it is male.
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