Rewards shape attentional search modes

Abstract

Visual attention can be configured for specific stimulus features (feature search mode) or it can be non-specifically set for salient pop-outs (singleton detection mode). Additionally, monetary rewards have been shown to bias attention toward specific features, but it is unknown whether secondary reinforcers (images of US$) can shape global attention via search modes. In a between-group study, we trained participants to value one search mode over the other. In a testing phase, a salient distractor captured the attention of the value-singleton group; however, the value feature group was completely unaffected. This suggests that rewards automatically bias global attention mechanisms and potentially mediate the handoff between stimulus-driven and goal-directed attentional control.