Revolutionizing the Financial Landscape

Abstract

The emergence of Industry 4.0 has transformed the financial landscape by integrating unconventional technologies and artificial intelligence (AI) into consumer interactions. This chapter explores the evolving paradigm of human-centric AI-thinking in the context of emerging customer interactions in making financial decisions. The review analyses the opportunities and the challenges that arise from the integration of AI tools and human-centric approaches in addressing the diverse needs and behaviours of consumers within emerging financial markets. More specifically, the review critically examines the utilization of AI-driven technologies, such as predictive analytics, natural language processing (NLP), and machine learning algorithms, in customising the financial services to cater the emerging-market consumers. Moreover, the current study explicates how AI enables personalized customer interactions, risk assessments, and ethical decision making and financial inclusion strategies while considering the socioeconomic and cultural landscapes. The study has focussed on addressing the concerns related to data privacy, risk assessment, and transparency towards AI-powered financial solutions with ethical standards. Through an exhaustive analysis of current trends, and empirical evidence from the existing literature, this review highlights the inevitability of human-centric AI-thinking approach towards financial services decision making. It emphasizes the importance of congruent AI-driven financial solutions in the context of banking where the determinants such as empathy, financial literacy, ethical considerations, and human values plays a significant role in finding the financial services in emerging markets. This research explores the challenges and prospects and has made commendations to all the major stakeholders such as industry stakeholders, policymakers, practitioners, customers, and service providers to create a dynamic financial landscape of Industry 4.0 in AI technologies that embrace a human-centric ethos to meet the evolving needs of consumers within emerging financial ecosystems.