Abstract
This chapter delves into the crucial role played by artificial intelligence (AI) in redefining customer service and augmenting the overall experience for customers. In the current era, which is characterised by continually shifting and ever-demanding customer expectations, enterprises are increasingly adopting artificial intelligence (AI) as a powerful tool to effectively fulfil and surpass these demands. This study goes into detail about the various applications of artificial intelligence (AI) in the field of customer service, encompassing the utilisation of chatbots, virtual assistants, and personalised recommendation systems. Overall, this study offers a detailed overview of how artificial intelligence is transforming customer experience and service, as well as recommendations, best practices, and case studies for businesses seeking to leverage AI in order to provide exceptional customer support.
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