Abstract
This paper summarizes and interprets several years of research that considered the National Aeronautics and Space Administration's assertion that the Small Aircraft Transportation System (SATS) will become an economical alternative to automobile and airline travel — a radical paradigmatic shift. However, the literature suggests that revolutionary changes to major techno-economic paradigms should not always be made in singular radical disruptions, but rather, through the commercialization of technologies in series of market niches chosen wisely. Therefore, hypothetical SATS aircraft cost and technical performance characteristics were computer-modeled to simulate SATS in the corporate aviation environment, and in the air taxi industry. Results of exploratory research based on these models are reviewed. From the standpoint of traditional Strategic Management theory, implications are offered regarding the successful incubation of this emerging industry.
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