Abstract

The Communication technologies spectacular advance in the last decade has led to the emergence of a whole new movement of social media based on a philosophy of collaborative and horizontal work. The sharing economy represents the world consumer revolution. The digital push that has happened since the COVID-19 pandemic in Latin-American countries has rethought the way in which business are done and have fully digital administrative processes. This article is a journey through the concepts of the platform economy, the digital economy, the collaborative economy and the Long Tail Theory applied to the creative industries and the film industry.

Highlights

  • The Communication technologies spectacular advance in the last decade has led to the emergence of a whole new movement of social media based on a philosophy of collaborative and horizontal work

  • A great innovation arises in terms of mobility and interconnectivity between telephones and computers; Thanks to this, a new economic order has been born led by these technologies, which allow the consolidation of new products and of new industries and new economic dynamics, as Varela (2005) mentions in his essay Internet as Platform of Capítulo V – Cinema – Convidados the New Economy: “the most important thing for this new area is the interconnection capacity that develops between communication nodes, huge networks that transmit information.”

  • There forms deliver economic benefits as gifts and depend on cooperation without authority. [..] the digital lifeworld economy has been steadily colonized by capitalist business, which has frequently found ways to incorporate forms of gift and cooperation into profit-oriented business models. (Elder-Vass 2017, 2)

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Summary

Internet as a catalyst for the platform economy

The social, political, economic, and technological transformations that are taking place make it necessary to rethink those socially accepted postulates from the 20th century so they can be adapted to the reality of the new millennium. A great innovation arises in terms of mobility and interconnectivity between telephones and computers; Thanks to this, a new economic order has been born led by these technologies, which allow the consolidation of new products and of new industries and new economic dynamics, as Varela (2005) mentions in his essay Internet as Platform of Capítulo V – Cinema – Convidados the New Economy: “the most important thing for this new area is the interconnection capacity that develops between communication nodes, huge networks that transmit information.”. There forms deliver economic benefits as gifts and depend on cooperation without authority. [..] the digital lifeworld economy has been steadily colonized by capitalist business, which has frequently found ways to incorporate forms of gift and cooperation into profit-oriented business models. (Elder-Vass 2017, 2)

Collaborative Economy
The Long Tail
Gig economy
Cultural industries and creative economies
Technological innovation
Referências bibliográficas
Full Text
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