Revitalizing the Street Market: A Case of Gujarat Colony, Kothrud, Pune

Abstract

In the face of burgeoning digital marketplaces, traditional street markets across India are struggling to maintain their vibrancy and economic viability. This research delves into the case of the Gujarat Colony street market in Kothrud, Pune, to explore the challenges faced by such markets and propose potential revitalization strategies. The research employs a primary survey approach to gather insights from both vendors and customers. This comprehensive data collection aims to identify the key issues plaguing the market's functionality, encompassing aspects like customer circulation, parking availability, and vendor stall allocation. By analyzing these factors, the study seeks to identify bottlenecks hindering the market's performance and formulate targeted revitalization plans. The revitalization framework developed through this research will not only address the specific needs of the Gujarat Colony market but also provide valuable insights applicable to similar street markets across India. The proposed solutions have the potential to enhance the physical layout of the market, improve customer and vendor experience, and ultimately ensure the continued success of these vital community spaces.