Revitalization of Traditional Food in Central Java

Abstract

This study describes the revitalization of traditional food in Central Java. Primary data in the form of words and phrases that indicate the names of traditional foods in Central Java were collected through interviews, while secondary data – a discourse about traditional food in Central Java – were collected through documentation techniques. The design of this research was qualitative research. Data were analyzed through data reduction, data display, and concluding. The results indicated that the revitalization of traditional Central Javanese food needs to be carried out to maintain the cultural values contained in it. The revitalization could be carried out through several aspects, including aspects of increasing branding, varying the flavor of the products, improving the quality of packaging, increasing the quantity of marketing, and increasing the public understanding regarding the nutritional value and the variety of traditional foods in Central Java.
 Keywords: revitalization, traditional food, Central Java, cultural value