REVITALIZATION OF MESATUA BALI CULTURE THROUGH THE DIGITAL MEDIA

I Gede Yudha Pratama

doi:10.34010/artic.2019.3.2521.135-153

Abstract

This research was compiled based on a visual design study on the revitalization of the Mesatua Bali culture which was divided into 3 (three) periods, namely: the first Balinese Mesatua (oral) culture, the second period Mesatua Balinese culture (written literature), and the third period Mesatua Bali culture (digital visual). The Mesatua Bali culture is an oral tradition culture carried out by parents to their children. In this study begins by sharpening the substance and structure of research problems designed through the structure of the thinking of researchers. The design of the structure of thought focuses on the purpose of research, namely, to find out the causes and consequences of changes in the revitalization of Balinese Mesatua culture. The method used in this study is descriptive qualitative method, in order to meet objective data needs in conducting studies on the revitalization of Balinese Mesatua culture, this study uses data collection techniques through observation, interviews, and documentation. Surgery for object research is carried out starting from observing aspects of actors, technology and targets. Furthermore, an analysis of the stimuli generated starting from space, time and atmosphere (desa-kala-patra) and the human sensory field. In the final stage a study of visual elements in visual objects is carried out starting from the composition of balance, continuity, combination, unity, typography to color. Then it is compared based on each period of the object of research with 3 (three) levels of values, namely, essential, important, and desirable to analyze aspects that influence the revitalization of the Balinese Mesat culture and dissect what are new, what remains, what was lost, and what changed from the 3 (three) periods to the revitalization of the Balinese Mesatua culture. The results of this study indicate that there is a phenomenon of change in each period from the revitalization of Balinese Mesatua culture. The phenomenon of changes occurring in the revitalization of the Balinese culture from oral to become a visual form (design) is influenced and dilaterbelak by several factors, namely: factors of actors, target factors, technological factors along with factors of space, time, atmosphere (desa-kala-patra) different in each period.

Highlights

Bali is always known for its rich culture and various traditions
The five types of sensory functions as sensors in Sanskrit are called the five senses and in Indonesia better known as the five senses namely; Helper tool for viewing, a helper for hearing, and, a helper for feeling that is very influential on the stimulus of Mesatua Bali culture, while a tool for tasting, a tool to help can be said to have no stimulus effect on Balinese Mesatua culture
The existence of aspects underlying the changes that occurred in the revitalization of the Balinese Mesatua period 1, 2 and 3, including the following: a) Actors, at each event of revitalization of the Mesatua Bali culture starting from the first event, events II, and events III have their respective roles

Summary

Introduction

Bali is always known for its rich culture and various traditions. One of the traditional cultures is "Mesatua Bali" (Storytelling), as an ancestral heritage that contains educational values and messages of wisdom norms. Since the development of the digital era, it has been very rare for parents to apply the Mesatua Bali tradition to children With this digital development, there is an effort to revitalize the Mesatua Balinese traditional culture which was originally an oral culture (audio), developed in written literary works (text) and the Mesatua Bali culture is being reintroduced through the use of digital technology that is packaged in stories. In other words it is an act of reviving a thing that was previously powerless to be important, or some parts are maintained and others are actualized so that it is different from the old form [2]

Objectives

Methods

Conclusion