Revitalization of dadong dauh balinese children’s illustrated song into 2-dimensional animation as an educational tourism strategy

Abstract

This study produced animated video clips revived from Balinese children’s song as an alternative media, by promoting brand equity in the form of characters and popular tourist attractions as an effort to promote cultural tourism in Bali, Indonesia. The strategy in reviving children’s songs was done through revitalizing the visualization of Balinese children’s illustrated songs. The visualization was done by turning the previous appearance of live action appearance into an animated form that proved to be preferred by children. The design of the Dadong Dauh character was constructed by manga matrix system model approach introduced by Tsukamoto. The data collection about song variation of Dadong Dauh and theory to develop imagery character and to design the character by using the manga matrix system was used by conducting a literature study. Reference collection of the visual of Dadong Dauh was used by conducting a literature study and observation. The result showed that the visualized video clip of local Balinese children songs in a two-dimensional form was able to revitalize the character branding of Dadong Dauh as a cultural symbol, with Tenganan village as its cultured environment. It also gained a great appreciation from children and has potential to popularize Dadong Dauh song.