REVITALIZATION AS A TOOL FOR RESTORATION OF THE HOSPITALITY INDUSTRY IN THE POST-WAR PERIOD: FOREIGN EXPERIENCE

Abstract

The foreign experience of the old industrial areas (OIA) of the countries of Western and Central Europe and the USA was studied: the steps to restructure the economy of the regions that survived the crisis and decline were analyzed in chronological order. Of great practical and theoretical importance is the study of the approaches of various foreign states to solving the problems of the OIA, finding and implementing new scenarios for their economic development, interaction with national and foreign business, as well as identifying the strengths and weaknesses of the strategies of state regulation of the process of economic revival of the SDR in world practice. Mistakes in the revitalization of old industrial regions have been identified, which should be paid attention to and avoided when adapting Ukraine’s economic recovery policy. Common features with similar domestic experience are highlighted and future steps to restore the hospitality industry in Ukraine in the post-war period are outlined. In particular, we are talking about the creation of cultural events (festivals, sports competitions, museum openings, etc.), which in turn should increase tourist flows, including from abroad. For the proper development of tourism, it will be necessary to create accommodation places for guests and places for their meals, for this purpose it will be possible to use the areas of destroyed industrial facilities (factories, plants). The opportunities for the development of industrial tourism in the eastern part of Ukraine are outlined.