Abstract

The case study analyses a recent attempt to discredit the independent magazine DOR, which published a comprehensive profile dedicated to the vlogger Selly in March 2019. The magazine is an editorial project created by Cristian Lupșa as an alternative to “the compromises and doubtful quality of the majority of the magazine on the market”. It has become well-known as a print and online platform for debating important themes, such as domestic violence, equal rights for minorities, and social inclusion of underprivileged ethnic groups. According to this editorial vision, the magazine published an article about the vlogger Selly, who was 18 years old at that time and had two million followers on his YouTube channel. The article attempted to describe the person and the phenomenon behind his vlogging. The article generated a series of negative reactions and online attacks against the magazine and Selly, reflecting major generational differences in Romanian perceptions, as well as an efficient response to cancel culture.

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