Abstract
In light of recent developments, this paper revisits the 2004 article TRIPS and Trademarks: The Case of Tobacco. It is argued that developments in WTO case law since 2004 have gone a significant way to clarifying the extent to which WTO Members have regulatory autonomy in a health context. Overwhelmingly, these developments reinforce the earlier conclusion that plain packaging, as now implemented by Australia, is consistent with WTO law.
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