Abstract
Tsaliki explores the maps of meanings and the interpretative repertoires regarding the child consumer as these derive from young tween girls’ online gaming practices. She makes use of the girls’ consumption of popular culture (dress-up and make-over gaming sites) in order to extrapolate about how they position themselves as consumers of fashion styles, and through that how they negotiate the presentation of their selves. Tsaliki adopts a broader framework to contextualize sexualization, which she discusses as part of an identity work that pertains to and derives from consumption patterns and practices.
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