Revisiting the Architectural Message as Social Communication

Abstract

The identity of the people is an unfinished process, the content of which is changing, is being revised in the era of. A special role in the justification of the identity of the people belongs to myths- poiesis, i.e. the forms of the collective unconscious, derived from the sphere of no-conceived, from not reflexive experience of ethnicity, nation. In modern times the semantic tension tests the identity of the Slavic peoples - Ukrainians, Russians, and the decor of strife leads almost to the rupture of their historical unity. The author raises the question of whether the idea of self-grounding of the people as the ethical, political, ideological goals-societies (West, Russia, Ukraine, etc.) will be saved in today's globalized world. The role of policy of states that change their principles - freedom, equality rights, the observance of the principles of international law and replaced it with the rhetoric of the struggle for power should be noted. In view of the principle of irresponsibility of the state that citizens take responsibility for the future of the people, choosing at the same time not rational foundation of a stability of society, and mythological elements (language, history, tradition, ritual). DOI: 10.5901/mjss.2015.v6n3s4p59