Abstract

Abstract This chapter explores the diaspora of the Banat Swabian culture, their sense of identity in Germany, and their relation to 'Heimat tourism' through the perception of place in Timisoara in the region of the Banat, Romania. It enables understanding of the impacts of Heimat tourism and the implications for consumer behaviour in the visitor economy and also investigates place-making processes and the (re)creation of destination spaces through experience and narratives. This chapter aims to illustrate how cultural identity, tourist flow, and the perception of place contribute towards the making of heimat, to show how places that are both real and imagined at the same time reinforce a particular tourist gaze and examine how such tourist imaginaries create a 'Heimat tourism' that fosters a hermeneutic cycle perpetuating new meanings of self.

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