Revisiting advisory assistance programs for micro, small, and medium-sized enterprises in regional rural areas: Insights from Australia

Abstract

ABSTRACT The article investigates how the dynamics and complexities of regional–rural areas in Australia influence micro-, small, and medium-sized enterprises’ (MSMEs) engagement with business advisory assistance services. Understanding these issues can be an important contribution to the entrepreneurial revolution that promotes equal distribution of resources and social inclusion of MSMEs and their communities. Data were collected from MSMEs and assistance providers using face-to-face interviews. Key findings that have practical implications include varied drivers for utilizing assistance programs, context-driven barriers to accessing services, and the dynamic nature of sources of information. Practical implications include recommendations for policy makers to design targeted and differentiated programs, investment in inclusive awareness campaigns, and a migrant outreach engagement strategy. These strategies should be supported by an inclusive small business policy that promotes entrepreneurial revolution that enables equitable access to resources, enhancing income distribution and livelihoods of regional–rural MSMEs and their communities.