Abstract
This issue of reviews focuses on two topics: ethics and marketing research. Sandra Waddock provides a comprehensive review of Selling Sin: The Marketing of Socially Unacceptable Products. This book is a descriptive account of the historical development of five industries and focuses on the societal pressures faced by each as its marketing power has grown. Focusing on a particular aspect of marketing, Peggy Cunningham reviews Ethics and Manipulation in Advertising: Answering a Flawed Indictment. The book is written by someone outside marketing, providing a provocative perspective of our profession and our practices. Thomas Stafford was a busy reviewer for JAMS this issue. He contributes two reviews to the marketing research section. The first review is of Demography for Business Decision Making. The book appears to offer something for everyone. Tom then reviews SAS for Windows 95. This is one of the few software reviews we have had conducted for JAMS, and Tom provides a great user perspective of the product. The final review in this issue is by Deborah Utter. Deborah provides a comprehensive review of The Handbook for Focus Group Research. If you decide to order any of these books, tell the publisher, “I read about it in JAMS!”
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