Reviewing rural wellness & yoga tourism: Traditional way of living healthy and happy

Abstract

Today, people are so busy in the race of success that their lives have become so stressful affecting negatively to their health, emotion and mental faculty. To get a breath of relief, one decides to travel, however, travelling leads to unhealthy and overeating, disturbing of fitness routine, poor sleeping and travel stress which means ‘unwell travel’. Hence, one seeks for wellness tourism which rejuvenates tourists, offers authentic experience, includes healthy eating and staying and connects oneself with soul and god. Wellness tourism is defined as all travel associated with the pursuit of maintain or enhancing one's personal well being. Rural Wellness and Yoga tourism is a new and fast growing trend on the global tourism market and as such it brings new changes in the client base, service and product offer and attracts new providers into the traditional tourism and spa field. In order to understand the changes, author has conducted a literary review that aimed at clarifying the meaning of the wellness concept that describes the changes that are driving the market changes through SWOT analysis. The primary aims of this study are to review the emergence and growth of wellness tourism and to report its present status. The conclusion suggests possible implications of embracing the term “wellness” in its deeper meaning instead of just a trendy marketing label. This paper talks about the concept of wellness tourism, components and worldwide view of wellness tourism with the support of related reports, articles and secondary data.