Abstract
Troubled by what appears to be a tendency in strategy research towards prescription, informed by a monist, and inevitably reductionist, but rarely questioned dogma the belief that there is a single harmony of truths into which everything, if genuine, must fit. I propose that future research is best served not by the extant theoretical heterogeneity, nor by a dominant paradigm, but by being grounded in theories of heterogeneity. Using a typical peer review as a point of departure, I proceed to articulate this trend, disentangle its deep-seated assumptions, and consider its consequences for progress in our discipline.
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