Abstract
Mutual funds have emerged as popular investment vehicles globally, offering individuals the opportunity to invest in a diversified portfolio managed by professionals. This study aims to investigate the awareness levels regarding mutual funds among individuals. The research employs a mixed-methods approach, utilizing both quantitative surveys and qualitative interviews to gather comprehensive insights. The quantitative aspect involves administering structured questionnaires to a diverse sample of participants, assessing their familiarity with mutual funds, understanding of their functioning, and reasons for investing or not investing in them. Additionally, demographic factors such as age, income, and education will be analyzed to discern any correlations with awareness levels. Complementing the quantitative data, qualitative interviews will be conducted with select participants to delve deeper into their perceptions, attitudes, and experiences related to mutual funds. This qualitative component aims to provide nuanced insights into the factors influencing awareness and investment decisions.
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