Abstract
Marketing strategy is a fundamental notion in strategic marketing and crucial to its application. Marketers and CMOs have found significant hurdles in this area. In today's market, businesses prioritize customer satisfaction and provide excellent service to meet their needs. High-quality infant items can be costly therefore companies strive to create cutting-edge products. Parents prioritize providing their children with safe and reliable products. Parents do not buy products based just on advertisements, but also conduct research online through product websites, consumer reports, and blogs and then make a decision, but the one that best fits him. The child care goods sector has undergone significant changes due to rising affluence, improved product availability, and more awareness. In the realm of baby care products, India is found to be the most popular location among marketers and manufacturers. Keywords: Baby Market, Health & Safety, Product, Quality, Child Care
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