Review Paper- Google Web Scraping in Marketing Strategy

Abstract

Web scraping, also known as data mining, is the process of collecting large amounts of data from the web and then placing it in databases for future analysis and later use. Web scraping offers insight into price data, market dynamics, prevailing trends, practices employed by your competitors and the challenges they face. Big data analytics enables firms to analyze large data volumes and gain new knowledge. It addresses fundamental questions concerning corporate operations and performance. In large datasets or combinations of them, it also aids in the discovery of unknown patterns. Big data approaches are becoming more and more important to apply and analyze for organizational success in today's data-driven world. Web scraping represents a fundamental approach in this regard. Web scraping can be a time- consuming process. Keywords: web scraping, organization, big data, data driven