Review Paper- “A STUDY ON THE FACTORS AFFECTING CUSTOMER PREFERENCE OF ONLINE BANKING SERVICES WITH GP PARSIK BANK”

Abstract

E-Banking and a decent budgeting application at your fingertips makes budgeting and handling your account even easier. When making payments or calculating your monthly savings and expenditures, you can keep track of real-time expenses. Online banking allows consumers to access general information and accounts of bank products and services through PC or other intelligent systems, which has a significant impact on the growth of more convenient payment mechanisms and user-friendly banking services in the banking industry. When every day is a race against time in our hectic lives, we look for ways to save time as much as we can. E-Banking is one of the technology advancements that help consumers to perform their financial transactions on a secured platform from a retail or automated bank, credit union, or any financial institution. E-Banking, also known as electronic banking, is the digital distribution of new banking services and products to customers directly through electronic, interactive contact networks. There are various types of banks such as commercial banks (which are engaged solely in banking activities), investment banks (for capital market activities), cooperative banks (non-profit banks), postal savings banks (associated with postal systems) and private banks (managing the assets of high-net-worth people). Keywords – CUSTOMER SATISFACTION, DIGITAL BANKING, CUSTOMER FEEDBACK, COMPARATIVE ANALYSIS, CUSTOMER SUPPORT