Abstract
This study aims to explore three basic terms--genre, mode of mass communication, and culture, and their application in research by reviewing the paper Shaken and Stirred: A Content Analysis of Womens Portrayals in James Bond Films. The study finds that Bond girls are portrayed to be well-shaped, slim and enchanting beauty with predictable sexual interactions or a waiting-to-be-rescued fate in Bond movies. With the mere transmission mode of communication, audiences are believed to be influenced by such portrayal and thus change their behavior. Generally, Bond girls are a cultural reflection of male-dominated society with an objectification of women. KEYWORDS: Review, Genre, Mode of mass communication, Culture
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