Review on Constraints of Fruit Marketing in Ethiopia

Haile Tamiru Urgessa

doi:10.11648/j.ajtab.20200601.12

Abstract

The review aims at reviewing the organizations, linkages and lines of movements of fruit products to understand the major constraints of marketing functions and opportunities to improve fruit production and marketing. Most of the fruits produced in Ethiopia are consumed locally and are produced by small holder farmers. The major constraints of marketing include lack of markets to absorb the production, low price for the products, large number of middlemen in the marketing system, lack of marketing institutions safeguarding farmers' interest and rights over their marketable produces, lack of coordination among producers to increase their bargaining power, poor product handling and packaging, imperfect pricing system, lack of transparency in market information system mainly in the export market. Informal transaction prevails in the export system. There is a lack of standard for quality control and hence lack of discriminatory pricing system that accounts for quality and grades of the products. Due to the fact that the main aim of this paper is to review the constraints of fruit marketing in Ethiopia and specifically to review factors affecting fruit supply in Ethiopia and to review the organization, linkage and lines of movement of fruit products and production inputs. The most crucial ones are Building their business capacity and overcoming their constraints and capacitating them to use market information are important.

Highlights

Background of the Review As [9] pointed out worldwide production of fruit and vegetable crops has grown faster than that of cereal crops
The most cited reasons include lack of market oriented production which is too traditional and poorly supported by scientific recommendations, excessive margin mainly due to inefficient and costly transport, absence of fruit market information, inadequate government interventions and absence of market regulations and legislations and its marketing activity is principally attributed to poor actors skill
The major fruit marketing constraints identified in Ethiopia are low price to the producers, lack of transportation and road facility, and perishability nature of the product

Summary

Introduction

Background of the Review As [9] pointed out worldwide production of fruit and vegetable crops has grown faster than that of cereal crops. Promotion of the production of, and trade in, fruit and vegetables has become one of the key objectives of developing countries [6]. Permanent crops are long term crops that occupy the filed planted for a long period of time and largely harvested every year and do not have to be replanted for several years after each harvest. These include tree crops such as coffee, Enset, Chat, oranges, Mangoes, Bananas, papaya, Avocados...etc. Substantial areas in the south and south-western parts of the country receive sufficient rainfall to support fruits adapted to the respective climatic conditions

Objectives

Findings

Discussion

Conclusion