Abstract
The topic of Yu. S. Shevchuk's monograph "Advertising as an integral part of the film"involves the interdisciplinary nature of the study. Its disclosure required the scientist to have a thorough knowledge of film material, the ability to analyze the visual and audiovisual series of cinema in combination with the use of categorical apparatus and methodology of social communication research.
Highlights
Bulletin of Kyiv National University of Culture and Arts.
Олександр Безручко доктор мистецтвознавства, професор; e-mail: oleksandr_bezruchko@ukr.net; ORCID: 0000-0001-8360-9388 Київський національний університет культури і мистецтв, Київ, Україна
С. Шевчук «Реклама як складова частина кінотвору»
Summary
Bulletin of Kyiv National University of Culture and Arts. Олександр Безручко доктор мистецтвознавства, професор; e-mail: oleksandr_bezruchko@ukr.net; ORCID: 0000-0001-8360-9388 Київський національний університет культури і мистецтв, Київ, Україна С. Шевчук «Реклама як складова частина кінотвору» Александр Безручко доктор искусствоведения, профессор; e-mail: oleksandr_bezruchko@ukr.net; ORCID: 0000-0001-8360-9388 Киевский национальный университет культуры и искусств, Киев, Украина
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Bulletin of Kyiv National University of Culture and Arts. Series in Audiovisual Art and Production
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
