REVIEW OF DISPLAY DESIGN ASPECTS IN CAR SHOWROOMS INFLUENCING CUSTOMERS INTEREST

Abstract

Car showrooms are critical for showcasing the latest models and attracting potential customer where they can view and purchase vehicles. The design of car showrooms plays a crucial role in attracting potential customers and influencing their buying decisions as well as interests.This research paper examines the importance of car showroom display and lighting in the automotive industry to enhance the customer experience, increase sales, and promote the brand image. This paper will study and compare different case studies of car showrooms to trace the display and lighting of different car showrooms. Display plays a critical role in showcasing the cars as well as their features in an attractive and engaging way which influences the customer’s interest. Lighting is also a crucial element that can influence the mood and ambiance of the showroom, highlighting the cars' features and creating an inviting atmosphere for customers.