Abstract
Coca Wine. Angelo Mariani’s Miracolous Elixir and the Birth of Modern Advertising, by Aymon de Lestrange. Park Street Press, 2018
Highlights
Lestrange begins with a brief historical discussion of coca’s pre-Colombian and colonial history, which, while not new territory from a research perspective, sheds fresh light on early colonial European observations of the psychoactive properties of the coca leaf
In Coca Wine: Angelo Mariani’s Miraculous Elixir and the Birth of Modern Advertising, Aymon de Lestrange explores the role in that process of Vin Mariani, a coca-infused Bordeaux wine created, developed, and marketed in the late nineteenth and early twentieth centuries by the French-Italian pharmacist Angelo Mariani
Lestrange’s biography is the first focused monograph on Vin Mariani, a forerunner of Coca Cola that has long been a subject of interest to drug scholars
Summary
Lestrange begins with a brief historical discussion of coca’s pre-Colombian and colonial history, which, while not new territory from a research perspective, sheds fresh light on early colonial European observations of the psychoactive properties of the coca leaf. In Coca Wine: Angelo Mariani’s Miraculous Elixir and the Birth of Modern Advertising, Aymon de Lestrange explores the role in that process of Vin Mariani, a coca-infused Bordeaux wine created, developed, and marketed in the late nineteenth and early twentieth centuries by the French-Italian pharmacist Angelo Mariani.
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