Review: Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion, edited by Ezra Chitando

Abstract

Book Review| February 01 2022 Review: Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion, edited by Ezra Chitando Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion. Edited by Ezra Chitando. Bloomsbury, 2021. 256 pages. $74.75 hardcover; $34.95 softcover; ebook available. Blair Alan Gadsby Blair Alan Gadsby Mesa Community College Search for other works by this author on: This Site PubMed Google Scholar Nova Religio (2022) 25 (3): 125–126. https://doi.org/10.1525/nr.2022.25.3.125 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Blair Alan Gadsby; Review: Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion, edited by Ezra Chitando. Nova Religio 1 February 2022; 25 (3): 125–126. doi: https://doi.org/10.1525/nr.2022.25.3.125 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentNova Religio Search This book comes from the series Bloomsbury Studies in Black Religion and Cultures, which has published two volumes including this one. Based upon its self-description, the series holds enormous potential to broaden our understanding of Black African religions, their complexity, diversity, cultural plurality, and even their economic impulses. This book is, in part, about competition after all. Human beings can be relentlessly competitive, and this ripples no less through the religious world. But the book is also about innovation. African Pentecostalism has thrived in Zimbabwe because of its ability to conform itself to the needs of the people in a variety of ways during the difficult times of the modern state, most especially the collapse of the economy in 2000 and resulting hyperinflation that brought enormous hardship upon the population. Using the religious marketplace model, the essays in this volume cover three broad themes within the study of Zimbabwe’s... You do not currently have access to this content.