Review: Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by Ken Auletta

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Book Review| May 01 2020 Review: Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by Ken Auletta Ken Auletta. Frenemies: The Epic Disruption of the Ad Business (and Everything Else). New York: Penguin Books, 2018. 384 pp. Paperback $17.00. Tony Kelso Tony Kelso tony kelso is a professor of media and chair of the Media & Strategic Communication Department at Iona College. He takes an eclectic approach to scholarship, having produced publications in areas as diverse as advertising and religion, advertising and society, gender-nonconforming children in the media, politics and popular culture, and subscription television. He is author of The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man (Rowman & Littlefield, 2018), coauthor of Encyclopedia of Politics, the Media, and Popular Culture (Greenwood, 2009), and coeditor of Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement (Lexington, 2008). In his extensive former career, he worked as a professional advertising copywriter/producer. Search for other works by this author on: This Site PubMed Google Scholar California History (2020) 97 (2): 129–131. https://doi.org/10.1525/ch.2020.97.2.129 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Tony Kelso; Review: Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by Ken Auletta. California History 1 May 2020; 97 (2): 129–131. doi: https://doi.org/10.1525/ch.2020.97.2.129 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentCalifornia History Search This content is only available via PDF. © 2020 by the Regents of the University of California. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, https://www.ucpress.edu/journals/reprints-permissions.2020California History Article PDF first page preview Close Modal You do not currently have access to this content.