Abstract
In this essay, two recently published books, Platforms and Cultural Production, by Thomas Poell, David Nieborg, and Brooke Erin Duffy, and Instagram: Visual Social Media Cultures, by Tama Leaver, Tim Highfield, and Crystal Abidin, are reviewed. By placing these two books in dialog with each other, I aim to explore two ways to understand and analyze culture in the context of platform society. Firstly, culture can be understood as cultural commodities that are produced and consumed in a platform environment. Secondly, various social groups make use of platforms in distinct ways, and cultures emerge from these creative practices.
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