Abstract

When you loved the one who was killing you, it left you no options. How could you run, how could you fight, when doing so would hurt that beloved one? If your life was all you had to give your beloved, how could you not give it? If it was someone you truly loved? (Meyer, 2008, p. 2) As Elana Levine points out in her afterword to Bitten by Twilight: Youth Culture, Media, and the Vampire Franchise, female fans of romance genres (be they supernatural or not) have long been the “ultimate objects of scorn” (p. 281). The Internet has vastly expanded the reach of this loathing and derision of feminized cultural products, allowing misogynistic discourses about girl culture in particular to reproduce at an alarming rate. From the Facebook group TwiHATE, whose description reads “Because shirtless guys with abs is all you need for a ‘great movie’ for fat chicks to freak out over,” to the venom aimed at boy singing sensation Justin Bieber, to the Hannah Montana Haters Club, the products of mass-produced girl culture are hated on ad nauseam. Imagine a Facebook group organized around participants' abhorrence of Halo's Master Chief or thousands of antifans devoted to loathing Lost's Sawyer or Star Wars’ Boba Fett or Michael Jordan and you get some sense of the sexism directed at the mass-produced girl culture so many girls and women love.

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