Abstract

Studying the image of the CPC during the Anti-Japanese War is helpful to reflect and tell the history of the CPC. Through combing, it is found that the existing domestic research results involve many disciplines such as politics, history communication and linguistics, and discuss the image building and communication of the CPC during the Anti-Japanese War from two aspects of self-shaping and others-shaping. The domestic researches focus on the influence of newspapers, songs, commemorative activities, international friends, mainstream foreign newspapers and the US military observation group on the image building of the CPC. Foreign research has gone through three stages of development due to different historical background, and the research orientation has gradually moved from macro to micro perspective. In the future, in terms of the research trend, the integration of multi-disciplines is promising. In terms of research methods, we can try to use big data and statistics methods to carry out empirical research on the image of the CPC during the Anti-Japanese War. In terms of the materials used in the study, the application of foreign research achievements remains to be further explored.

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