Abstract
The study investigates on activities of returning the usage paper boxes through online shopping among universities’ students in China. It also can investigate the similarity studies in online shopping at other countries and adopting the concept of reverse logistics.Online shopping is the most popular transaction at present especially among students and working adults for conveniences in lifestyles. Online shopping is able to reduce purchasing times, personal costs, having multiple choices with cheaper products. With regards of the package in on-line shopping, most of the sellers are using the designed paper boxes for packaging and sending them to their customers. Upon receiving, the buyers normally destroyed the paper boxes, throwing away into dust bin and some were kept for nothing. These will impact the environment, health and space for unnecessary. The activities on on-line shopping are increasing and the usages of paper boxes are worrying for the country. The population (2019) in China is approximately to 1.4 Billion with the penetration rates on online shopping reached 55.8%. The estimated amount of on-line shopping in 2019 closed to USD 1.9 Trillion and the volume is increasing between 8 -12 % every year. Online shopping is motivated by product range, price advantages and availability of reviews. This study also proposes a framework to improve understanding on which psychological factors may increase the rate on returning the paper-boxes from online-shopping. The framework uses the constructs of Theory of planned behavior (TPB) as a basis, extending an exogenous factors and applies to the pro-environmental activities’ context. At the end the articles show that the intention in returning the paper boxes from online shopping are not only affected by attitude, subjective norms andPerceived Behavioral Control (PBC) but also by exogenous factors.
Highlights
The total population (2019) in China is approximate to 1.4 Billion with the penetration rates on online shopping reached 55.8%
This paper provides a framework that may help scholars understand the psychological factors which will affect intention to return the paper boxes from online shopping
Three of them are from Theory of planned behavior (TPB) which are attitude, subjective norms and Perceived Behavioral Control (PBC); and one exogenous factor performing as moderator is awareness that operator will collect the paper boxes
Summary
The total population (2019) in China is approximate to 1.4 Billion with the penetration rates on online shopping reached 55.8%. The current recycling management of paper-boxes leads to a great waste of resources. Interpreting this results, (Jalil, Prapinit, Melan, & Mustaffa, 2019; Loon, Hassan, & Udin, 2016)revealed on an adoption of business intelligence, technological, individual and supply chain efficiency and involved on the final mitigation of products with appropriate manner. For developing an in-depth understanding of consumers’ intention toward returning the paper boxes from online shopping, a framework (Figure 1) will be built up based on previous research on intention of recycling behavior. The core construct of the framework underpins the theory of planning behavior by Ajzen (1991), which is an influential research model in the behavior field This model has been tested in recycling field in different background. The TPB constructs can be used as a basis for this research framework.
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