Abstract
On the basis of considering the characteristics of reverse logistics enterprises, this paper uses stakeholder theory to establish an evaluation system containing 36 indicators in five dimensions, based on the balanced scorecard, and adopts PCA optimization index. In view of the performance evaluation problem, first, the performance data is obtained by using the super-efficiency DEA, then the enterprise performance of A company is fitted by LMBP neural network to obtain the quantitative model of performance evaluation, and finally, according to the resulting weight reference performance benchmark, the direction of reverse logistics enterprise performance improvement is given. The simulation results show that the index system can react to the reverse logistics characteristics very well, and the BP neural network based on LM algorithm can accurately and efficiently evaluate the performance of reverse logistics enterprises which has better generalization, and can find out the key performance indicators and give reasonable optimization direction for enterprises by reverse tracking the weights of the neural network.
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