REVERSE LOGISTICS: A CASE STUDY IN RELATION TO POST-CONSUMER RECYCLED PET BOTTLES (RPET) OF MINERAL WATER

Abstract

Plastic packaging in general, due to its significant generation, has been configured as an environmental problem, especially when associated with inadequate disposal. In this context, the objective of the present work was to analyze the strategies and the reverse logistics process employed for the production of post-consumer recycled PET (rPET) bottles of mineral water from a factory located in the city of Poland, Maine, the United States (US) and point out reverse logistics actions between Brazil and the US. Data for mapping the reverse logistics process were obtained from secondary data, available electronically. The production cycle begins with the consumer through the correct disposal of the bottle, preferably in the vending machines, allowing the recycling company to recycle the residue and enable the manufacture of pellets. The company under consideration uses pellets to manufacture new rPET bottles, promoting a circular economy. Regarding reverse logistics strategies, the use of water bottle label was identified as a means of communication to inform the proper way of disposal, and the reimbursement given to consumers when disposing of their packaging in reverse vending machines.