Reverse Innovation: Create Far From Home, Win Everywhere

Shiva Kumar Srinivasan

doi:10.22610/jsds.v4i12.796

Abstract

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Highlights

Govindrajan and Trimble situate their work as belonging to the ‘strategy as innovation’ school of thought, but reverse the direction of innovation: it flows surprisingly enough in their understanding from emerging markets to the West
What is reverse innovation? And why should it matter to strategic theorists? What are the practical applications and relevant instances of reverse innovation? These are the three important questions that Vijay Govindrajan and Chris Trimble of the Tuck School of Business, Dartmouth College take up in this engaging book
Emerging economies provide the locus for strategic innovation in the sense of being able to better address the idiosyncratic needs of their economies, but are more likely to be in a position to meet the needs of those segments of Western markets that bear a resemblance to these economies

Summary

Introduction

Govindrajan and Trimble situate their work as belonging to the ‘strategy as innovation’ school of thought, but reverse the direction of innovation: it flows surprisingly enough in their understanding from emerging markets to the West. Larry Summers, for instance, is fond of delineating reversals in the flows of capital from emerging economies to the West in the wake of the economic crisis of 2008,and because of the rising strategic importance of ‘sovereign wealth funds’ for re-capitalizing Western firms.

Results

Conclusion