Abstract
The golf industry has been experiencing a major change in sustained interest from players since the peak year of 2001. Industry surveys indicate that players complain most about the slow pace of play of the game. The current research uses the two-part revenue management system of increasing throughput or rounds played and research on attitudes of players regarding the game and acceptability of waiting during the game to maximize player benefits and course pricing. A decision support system is reviewed that can practically increase the daily rounds played by 20%. Research on golfers' attitudes indicates there are two segments of players with different attitudes toward waiting and acceptability of paying a premium fee for a guaranteed fast game of golf. Implications for golf course managers are offered.
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