Revenge tourism in Banyumas Regency: Examining the interrelationship among social media, overtourism, and post-COVID-19 impacts

Abstract

<p>The COVID-19 pandemic has significantly impacted the global tourism industry, and “Revenge Tourism” has emerged in Banyumas Regency. This study examines the complex relationship between social media, pandemic travel, and overtourism. We combined quantitative social media analytics with qualitative stakeholder insights using the MAXQDA research tool and a mixed-methods approach. This analysis clarified the complex relationships between the factors above. Following the pandemic, Banyumas saw a 70% increase in tourists and a 55% increase in social media interactions. These findings show how digital platforms boost Banyumas’ visibility and the challenges and opportunities that come with tourism. This study emphasizes sustainable tourism and environmental conservation. To mitigate overtourism’s adverse effects, it emphasizes specific interventions. This research gives the global tourism industry valuable insights into post-pandemic tourism management.</p>