Abstract
In this chapter, we take a closer look at some of the success stories in harnessing interesting information from social multimedia data. Being essentially a multi-disciplinary field of research, social multimedia draws perspectives from several domains of expertise. Using the social multimedia signals we have seen so far, we can tackle problems in several domains of science, including psychology, social science, journalism etc. Moreover, there are some hidden signals in this data in the humanities domain, including anthropology, cultural habits, linguistics and education.
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