Abstract
As the first world’s fair held in the Americas, the 1876 Centennial Exhibition in Philadelphia allowed the hemisphere’s nations to stake disparate claims to modernity through unequal displays of natural resources, new technologies, and art. Existing scholarship on the Centennial Exhibition and its importance for Brazil touches only briefly on how representations of Brazil at the fair were communicated to the Brazilian public. This article claims that Brazil’s participation at the fair created translations of the nation for a foreign public that were retranslated for Brazilian readers through O Novo Mundo, a periodical published in New York from 1870 to 1879. By reading O Novo Mundo alongside archival documentation and histories of the Centennial Exhibition, I contend that the periodical recognized Brazil’s desire for modernity, critiqued how Brazilian officials wanted the nation to be seen, and questioned how models of progress from the United States would unfold in Brazil.
Highlights
As the first world’s fair held in the Americas, the 1876 Centennial Exhibition in Philadelphia allowed the hemisphere’s nations to stake disparate claims to modernity through unequal displays of natural resources, new technologies, and art
As the first world’s fair held in the Americas, the 1876 Centennial Exhibition in Philadelphia allowed the hemisphere’s nations, most notably the United States and Brazil, to stake disparate claims to modernity through unequal displays of
While displays at the Philadelphia fair translated an essential vision of Brazil for a foreign public, O Novo Mundo retranslated these images and ideas of the nation for a Brazilian readership, as I examine in this article
Summary
As the first world’s fair held in the Americas, the 1876 Centennial Exhibition in Philadelphia allowed the hemisphere’s nations to stake disparate claims to modernity through unequal displays of natural resources, new technologies, and art. As the first world’s fair held in the Americas, the 1876 Centennial Exhibition in Philadelphia allowed the hemisphere’s nations, most notably the United States and Brazil, to stake disparate claims to modernity through unequal displays of
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