Abstract
Tourism resources are the basis of tourism activities. Affected by traditional values and the reusable characteristics of tourism resources, tourism resources have been regarded as worthless for a long time. In recent years, people have begun to establish correct values of tourism resources. However, due to the particularity of tourism resources, the issue of their value evaluation has been controversial. Value evaluation is value recognition or evaluative recognition. In order to develop a cost‐effective method to obtain tourism resource evaluation and countermeasures, this paper has done a research on tourism resource evaluation and countermeasures based on network communication and the TOPSIS algorithm. For this reason, we selected a tourist attraction to conduct survey experiments. During the experiment, network communication was used to realize the exchange and sharing of their information between different people through specific media. At the same time, the TOPSIS method is used in the selection of the plan, based on the calculation results of the combined weighted TOPSIS, and the SPSS is used for the principal component factor. The suggestion and the exact conditions of the local tourism resources are combined to establish a model of the tourism resource evaluation system in this place. The experimental results show that the relative importance of viewing value is prominent in the evaluation of tourism resource value. Its weight reaches 0.509, and its popularity weight is 0.257. The evaluation and countermeasures of tourism resources based on network communication and TOPSIS algorithm are effective.
Highlights
The tourism industry has become a leisure and entertainment service industry, which has attracted the attention of people in our society, and many people want to travel
It can be seen that the resource condition is the basic condition of tourism resources, and it occupies the dominant position in the tourism resource conditions
After analyzing the survey results, it is concluded that the tourism resource evaluation based on network communication and the TOPSIS algorithm is relatively accurate and reasonable
Summary
The tourism industry has become a leisure and entertainment service industry, which has attracted the attention of people in our society, and many people want to travel. The speeds and extent of the development of the tourism industry have been greatly improved, and the industrial structure has been steadily improved, which has a clear promotion effect on the regional, especially for the tourism economy which has a very good help. Its scientificity is mainly reflected in the distribution of tourism resources; at the same time, with the rapid development of economy and society and the improvement of people’s living standards, after the material needs of the masses have been met, the demand for services and spiritual products has begun to increase. Leisure time has increased, and leisure tourism activities have become popular. This can greatly enrich the management methods of tourism resources. An indispensable part of the tourism industry is developing rapidly in the world, and tourism demand is showing a diversified development trend
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