RETRACTED: Research on the value co-creation of the crowdsourcing services under the sharing economy

Abstract

With the great success of crowdsourcing business models in the context of the sharing economy, how crowdsourcing services work has gained wide attention. Based on the value co-creation theory, taking ZBJ website of Chinese crowdsourcing service platform ranking first on the Alexa platform as an example, the paper constructs the value co-creation process model of crowdsourcing services under the sharing economy from a dynamic perspective through qualitative analysis of the cases of employers and service providers and interview data. It opens the black box of the value co-creation process. Its contribution is that it proposes the dynamic changing rule of three-dimensional interaction, integration and authorization of crowdsourcing service value co-creation, the change of the role of crowdsourcing main body, and the function mechanism of crowdsourcing service value co-creation on crowdsourcing performance. And the value co-creation mode of different stages is determined. The value co-creation mode is the dominant logic of “service + product” In the release task phase. The value co-creation mode is the value creation of user-led logic originally in the stage of contract submission. The value co-creation mode is the dominant logic of “product + service” in the evaluation and reward stage.