RETRACTED: Comparative analysis of Iranian medical academic libraries websites the base Google SEO component

Abstract

The main purpose of this study was to compare the websites of Iranian medical academic libraries from the perspective of SEO components or visibility in Google, in addition to identifying the differences between SEO rules in the two general search engines of Google and Watson Smart. The present study is of a practical study with webometric method and a cross-sectional descriptive-analytical approach. To achieve the purpose of this article, first a researcher-made checklist or checklist derived from the common components of Google SEO agreed between the two tools “SEO Site Check-up” and “SEO p timer” were designed, then members of the research sample were reviewed and compared based on the said checklist (analytical survey). Other components of Google SEO were obtained by documentation method (without online SEO analysis tools), and the research sample was compared according to them too, (Descriptive survey). Iranian medical academic libraries often are under-visited and under-used because few libraries are sufficiently active and strategic in search engine optimization. Library administrators can achieve worth information about their organizations via a good managed SEO program that ensures websites and digital object metadata are comprehensible and usable by search engine crawlers. Most of the existing studies on SEO have been confined to popular literature, outside of scholarly academic research in library and information science. Also, few studies have been done on library SEO in Iran, So, this study compared analysis of Iranian Medical Academic libraries website from the perspective of components affecting Google SEO.