Abstract
Nowadays, China’s economic development has entered a new normal and mobile commerce development is very rapid. It is very important for business website operation and mobile business performance to focus on the user satisfaction today. The paper has studied the influencing factor and changing process through building the theoretical model of mobile commerce user satisfaction. From the static perspective the influencing factors of six dimensions are first comprehensively stated and based on the time axis from the dynamic perspective the changing process of user satisfaction is analyzed. The model is tested using data and the hypotheses are supported by the data. The result shows under the new normal mobile commerce user satisfaction is a multidimensional, dynamic variable. The influencing factors are complex and its changing process is to follow the law. The six factors dimensions are reasonable and the changing process is scientific.
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