Abstract
The purpose of this study is to find out what the rhetorical element in Aa Gym's oral discourse looks like when delivering its da'wah message to the congregation regarding the study of Al-Hikam with the topic “don't waste time" and then how to use the rhetorical function of Aa Gym in conveying its da'wah message to the congregation. This research uses a qualitative-descriptive approach with content analysis. The data source is taken from a youtube video, the Media Da'wah Hikmah TV channel. The findings of the study conducted are that speakers have great persuasion in every sentence that is simple and easy to understand, conciliatory intonation and calm body language. In the content of the conversation, everything is assembled and conceptualized with a good plot. The opening, body and closing sentences are able to arouse the feelings of those who hear them. Judging from the audience, they are very happy and comfortable when listening to Aa Gym's lectures that are in accordance with the realities of life. The rhetorical function used by Aa Gym when delivering its da'wah is corrective, instructive and suggestive rhetorical functions. The expected implication in this research is knowledge of da'wah strategies that can be applied with a rhetorical approach to be able to convey sentences in oral discourse that are able to give influence and have a good impact on listeners.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
