Abstract
The emerging debate about the applied sociology of sport is analyzed. It is noted that vigorous pursuit of application is likely to further theoretical, substantive, and methodological advance in sport sociology. It is shown that practical applications of social scientific data and theories require researchers to elucidate social scientific interpretations while simultaneously specifying the naive understandings of stakeholders. The resulting work will be self-reflexive and will require ongoing collaboration with the individuals, groups, and communities under study. It is concluded that the applied sociology of sport must necessarily become a sociology that empowers.
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